Monthly Archives: November 2013

Practicalities of responsible marketing – make it everyone’s business in the company

November 27, 2013 12 Comments

If you want to make real strides in responsible marketing, then take marketing beyond the marketers and brand managers to everyone in the company.

Practicalities of responsible marketing – connect internal and external markets

November 20, 2013 12 Comments

In most companies, the external and internal channels of communications are funded, developed and managed independently, creating a disconnect between their internal and external markets. This undermines  the responsible marketing quotient of the company.