Blog

What’s in a name?

February 5, 2008 - No Comments

I often get asked about the origins of the word ‘Rippleseed’. It is a made up word, of course. It captures the essence of what I do and what I believe actually happens in organisations.

Mergers and partnerships are critical for survival in the charity sector

August 20, 2015 - No Comments

With growing competition for attention and funding and demands for better governance and financial management, charities and NGOs should consider partnerships with others in their own sector.
Sadly, the recent Kids Company debacle has yet

Taking cross-sector collaboration beyond the sound bite

February 5, 2015 - No Comments

We need more collaboration between business and the civic society is a popular sound bite at high profile global gatherings. The 2015 World Economic Forum was no exception.
 
It is commendable that cross-sector collaboration

Business partnerships with women for social and economic change

December 5, 2014 - No Comments

How can business help turn millions of poorest women into profit generators for themselves, their community and business? By partnering with them, enabling access to education, technology, finance. By helping remove discriminatory social barriers.
 

Refocusing corporate partnerships to build assets

August 11, 2014 - No Comments

At Rippleseed, I take an assets driven approach to developing strategic corporate-community partnerships¹ .
If companies are to create long term, sustainable businesses, then the communities in which they work and live need to be

Practicalities of responsible marketing – make it everyone’s business in the company

November 27, 2013 - No Comments

If you want to make real strides in responsible marketing, then take marketing beyond the marketers and brand managers to everyone in the company.
This will sound like heresy to some! It smacks of marketing

Practicalities of responsible marketing – connect internal and external markets

November 20, 2013 - No Comments

In most companies, the external and internal channels of communications are funded, developed and managed independently, creating a disconnect between their internal and external markets. This undermines  the responsible marketing quotient of the company.
In

Practicalities of responsible marketing – hold richer conversations with customers

September 6, 2013 - No Comments

Responsible marketing is about building trust through good conversations. Richer and smarter conversations means being ‘real’ – in both language and the channels we use to reach our customers. Using down-to-earth language that is more familiar

Practicalities of responsible marketing – rethink how your customers behave

September 2, 2013 - No Comments

Responsible marketing. Societal marketing. Ethical marketing. Socially responsible marketing. Humanistic marketing. You will have your preference. Moreover, you will have a CSR pundit, philosopher, academic, advisor whose perspectives on responsible marketing you share.
Tempted as

Moving from corporate fundraising to strategic corporate partnerships

May 20, 2013 - No Comments

Should charities and small NGOs  rethink their approach to corporate partnerships in a competitive, dynamic marketplace where access to corporate funding is finite?. Yes, if they are to survive in the long term.
 
I

Internal partnerships for more effective reputation management

February 14, 2013 - No Comments

When the recent furore over tax avoidance by five global brands erupted in the UK, we can imagine the kinds of conversations taking place inside the companies. Some would be trying to explain and justify