Category Archives - Blog

Taking cross-sector collaboration beyond the sound bite

February 5, 2015 12 Comments

We need more collaboration between business and the civic society is a popular sound bite at high profile global gatherings. The 2015 World Economic Forum was no exception.
 
It is commendable that cross-sector collaboration

Business partnerships with women for social and economic change

December 5, 2014 12 Comments

How can business help turn millions of poorest women into profit generators for themselves, their community and business? By partnering with them, enabling access to education, technology, finance. By helping remove discriminatory social barriers.
 

Refocusing corporate partnerships to build assets

August 11, 2014 12 Comments

At Rippleseed, I take an assets driven approach to developing strategic corporate-community partnerships¹ .
If companies are to create long term, sustainable businesses, then the communities in which they work and live need to be

Practicalities of responsible marketing – hold richer conversations with customers

September 6, 2013 12 Comments

Responsible marketing is about building trust through good conversations. Richer and smarter conversations means being ‘real’ – in both language and the channels we use to reach our customers. Using down-to-earth language that is more familiar

Practicalities of responsible marketing – rethink how your customers behave

September 2, 2013 12 Comments

Responsible marketing. Societal marketing. Ethical marketing. Socially responsible marketing. Humanistic marketing. You will have your preference. Moreover, you will have a CSR pundit, philosopher, academic, advisor whose perspectives on responsible marketing you share.

Moving from corporate fundraising to strategic corporate partnerships

May 20, 2013 12 Comments

Should charities and small NGOs  rethink their approach to corporate partnerships in a competitive, dynamic marketplace where access to corporate funding is finite?. Yes, if they are to survive in the long term.
 
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Internal partnerships for more effective reputation management

February 14, 2013 12 Comments

When the recent furore over tax avoidance by five global brands erupted in the UK, we can imagine the kinds of conversations taking place inside the companies. Some would be trying to explain and justify

Cross-sector partnerships need good brokers

July 2, 2012 12 Comments

Evidence shows that single- sector solutions to global challenges do not work because no one sector (whether public, private or civil society) is ever able to supply the necessary combination of information, innovation, reach and

Stories are a useful asset

June 2, 2012 12 Comments

Every partnership is a living story. It has something to say about its heritage, culture, its successes, even its failures. Its people and its beneficiaries generate stories every day.  And yet these stories are often not

What’s in a name?

February 5, 2008 12 Comments

I often get asked about the origins of the word ‘Rippleseed’. It is a made up word, of course. It captures the essence of what I do and what I believe actually happens in organisations.