Category Archives - Rippleseed

Mergers and partnerships are critical for survival in the charity sector

August 20, 2015 12 Comments

With growing competition for attention and funding and demands for better governance and financial management, charities and NGOs should consider partnerships with others in their own sector.
Sadly, the recent Kids Company debacle has yet

Taking cross-sector collaboration beyond the sound bite

February 5, 2015 12 Comments

We need more collaboration between business and the civic society is a popular sound bite at high profile global gatherings. The 2015 World Economic Forum was no exception.
 
It is commendable that cross-sector collaboration

Refocusing corporate partnerships to build assets

August 11, 2014 12 Comments

At Rippleseed, I take an assets driven approach to developing strategic corporate-community partnerships¹ .
If companies are to create long term, sustainable businesses, then the communities in which they work and live need to be

Practicalities of responsible marketing – make it everyone’s business in the company

November 27, 2013 12 Comments

If you want to make real strides in responsible marketing, then take marketing beyond the marketers and brand managers to everyone in the company.

Practicalities of responsible marketing – connect internal and external markets

November 20, 2013 12 Comments

In most companies, the external and internal channels of communications are funded, developed and managed independently, creating a disconnect between their internal and external markets. This undermines  the responsible marketing quotient of the company.

Practicalities of responsible marketing – hold richer conversations with customers

September 6, 2013 12 Comments

Responsible marketing is about building trust through good conversations. Richer and smarter conversations means being ‘real’ – in both language and the channels we use to reach our customers. Using down-to-earth language that is more familiar

Practicalities of responsible marketing – rethink how your customers behave

September 2, 2013 12 Comments

Responsible marketing. Societal marketing. Ethical marketing. Socially responsible marketing. Humanistic marketing. You will have your preference. Moreover, you will have a CSR pundit, philosopher, academic, advisor whose perspectives on responsible marketing you share.

Moving from corporate fundraising to strategic corporate partnerships

May 20, 2013 12 Comments

Should charities and small NGOs  rethink their approach to corporate partnerships in a competitive, dynamic marketplace where access to corporate funding is finite?. Yes, if they are to survive in the long term.
 
I

What’s in a name?

February 5, 2008 12 Comments

I often get asked about the origins of the word ‘Rippleseed’. It is a made up word, of course. It captures the essence of what I do and what I believe actually happens in organisations.